The Ethical AI Revolution

Shaping the Future of Entrepreneurship for a Better Tomorrow

Greetings Evolutionary Entrepreneurs!

Welcome to the fourth edition of our AI newsletter, where we continue to explore the world of AI and its profound implications for entrepreneurship. In the past three letters, we've learned how to personally orient and engage with AI. Now, we take a collective leap into the intersection of AI and Ethics.

As the AI landscape evolves, ethical considerations are more important than ever before. In this letter, we dive deep into the essence of AI ethics, understanding why it matters, exploring the importance of collective coordination around ethical AI, and how it can shape the future of entrepreneurship—paving the way for businesses to both succeed and positively impact our world.

Here’s a summary:

  • 🌎 Ethics in the AI Era

  • 🧭 The AI Dilemma: Why Ethics Matters

  • 🎬 Prometheus: We Yield Enormous Power to Change the World

  • 🏛️ AI Strategy: Building Ethical AI Businesses for the Future

  • 🛠️ AI Toolbox: Resources for Ethical Awareness

  • 👁️ Insight: Unveiling Truth Within Intensifying Innovation

Read time: 10 minutes

Let’s get into it …

🌎 Ethics in the AI Era

The dynamic and rapidly evolving landscape of AI has led to remarkable advancements, ushering in new possibilities, and transforming various aspects of our lives. However, with this progress comes the pressing need to address ethical considerations in AI development and implementation. As we enter the AI era, it becomes increasingly vital to cultivate a responsible and ethical approach to harnessing the power of AI.

Ethics in AI encompasses a wide range of critical topics, including fairness, transparency, privacy, accountability, and bias mitigation. As entrepreneurs and business leaders, we hold a profound responsibility in shaping the course of AI integration, ensuring that innovations promote the well-being of individuals and communities while upholding the highest ethical standards.

In the AI era, entrepreneurs have a unique opportunity to redefine the landscape of entrepreneurship. By embracing AI technologies responsibly and ethically, we can forge a path towards a future where business innovation and growth go hand in hand with social responsibility and positive impact.

Ethical AI has the potential to revolutionize the entrepreneurial journey and co-create a world where humanity and technology thrive together in harmony.

🧭 The AI Dilemma: Why Ethics Matters

In the video presentation, "The AI Dilemma", Tristan Harris and Aza Raskin, co-founders of the Center for Humane Technology, discuss the profound impact of AI on society. They highlight the rapid advancements in AI, its potential dangers, and the urgent need for global coordination to responsibly harness its benefits. The talk emphasizes the balance between embracing AI's potential and understanding its societal implications.

Social media was humanities first contact with AI. …
Let’s not make the same mistake we made with social media.

~ Tristan Harris and Aza Raskin

If there’s only one AI video to watch in 2023, it’s this one. It’s a great overview of why AI ethics are so important. If you haven’t seen this yet—you MUST!

Here’s a summary of key insights from the video presentation:

1. AI Risks and Rapid Deployment: the speakers emphasize the imminent dangers associated with the rapid deployment of AI and stress the urgency of raising awareness among both policy makers and the general public about potential threats.

2. Technology's Power and Responsibilities: the speakers argue that as technology confers power, it can lead to a race amongst people trying to get that power, potentially ending in tragedy.

3. AI's Impact on Society: the speakers dive into the profound influence of technology, particularly AI, on society. They use social media as an example, and show how the focus on maximizing engagement has led to addiction, polarization, and a more narcissistic society. They also touch upon challenges introduced by AI, such as bias, and lack of transparency.

4. AI's Evolving Capabilities: the speakers discuss some remarkable advancements in AI technology, highlighting its ability to track people through WiFi signals, read the human brain, pinpoint security vulnerabilities, and manipulate voices authentically.

5. Language Hacking in a Post-AI Era: the speakers examine the power of language and its potential susceptibility in an AI-dominated world. They suggest that if malicious entities can manipulate language, they might influence the very fabric of human thought and behavior.

6. AI Learning and Growth: the significance of reinforcement learning in AI is discussed, where models improve based on feedback. The speakers also address the ability of large AI models to teach themselves, leading to a cycle where AI assists in the development of even more advanced AI.

7. AI's Exponential Growth and Inherent Risks: the speakers address the steep and proliferating growth trajectory of AI and its associated risks. They advocate for a balance of technological power with wisdom, and a conscious shift in the AI discourse.

8. Safety in AI Deployment: the speakers emphasize the importance of deploying AI language models with safety in mind. They highlight the need for thorough evaluations and a potential pause in deployment to ensure that the technology doesn't surpass our control measures.

9. Civilization's Technological Rite of Passage: the speakers stress the need for a holistic approach to technological advancements. Managing emerging technologies requires more than legislation—it demands a comprehensive societal strategy to mitigate potential detrimental effects.

10. Envisioning AI's Future: the speakers explore possible AI futures, emphasizing the importance of upholding democratic values, fostering trust, and harnessing collective intelligence. The speakers propose structures and frameworks for a society that can coexist with AI, emphasizing the importance of developing AI in ways beneficial for the broader society.

“Power has to be matched with wisdom.”

~ Tristan Harris

They conclude with a clear, concise, and practical outline of the situation:

1 - When you invent a new technology, you uncover a new class of responsibilities.

2 - If the technology confers power, it starts a race.

3 - If you do not coordinate, the race ends in tragedy.


We have to get better at creating the coordination mechanisms.

🎬 Prometheus: We Yield Enormous Power to Change the World

In the 2012 movie “Prometheus”, the character Peter Weyland gives a fictional 2023 TEDTalk entitled, "I will change the world". He discusses the myth of Prometheus, who stole fire from the gods and gave it to humans, leading to his eternal punishment. Weyland sees this fire as the first piece of technology.

He then takes the audience through a brief history of technological advancements, leading up to AI. He mentions that humanity is on the verge of creating artificially intelligent cybernetic individuals who will be indistinguishable from humans.

Weyland says, “We wield incredible power, the power to transform, to destroy, and to create again.”

Weyland asserts that humans have become gods due to their technological advancements. He questions what we should do with this power and criticizes the rules, restrictions, laws, and ethical guidelines that prevent progress.

He ends his talk by stating his ambition is unlimited, and that his desire is to change the world.

As a fictional character, Weyland represent the epitome of the overly-ambitious entrepreneur who will stop at nothing to realize his singular vision.

Can we trust a single person or isolated group of individuals to yield this immense power without limits? If so, will the myth of Prometheus play out again?

As we navigate the vast potentials of AI and other transformative technologies, let us tread carefully, guided by ethical principles and collective wisdom, to ensure a future that benefits all of humanity.

🏛️ AI Strategy: Building Ethical AI Businesses for the Future

As AI continues to evolve, crafting the future of entrepreneurship requires ethical considerations, visionary leadership, and a commitment to positive societal impact. Here is a collection of guidelines, principles, strategies, and practices that foster beneficial qualities in AI systems, ensuring a responsible and trustworthy integration of AI in entrepreneurship. These strategic guidelines encourage leaders to create businesses that thrive while also making favorable contributions to our world.

1. The Moral Imperative: embracing the ethical dimension of AI is not merely a choice but a moral imperative. We must examine the ethical challenges that arise with the use of AI in business operations and explore the impact of AI-powered decisions on individuals, society, and the environment. By understanding the stakes, entrepreneurs can pave the way for ethical and sustainable AI implementation.

2. AI Governance and Regulation: as AI's influence grows, governments and organizations worldwide are seeking to establish ethical guidelines and regulations. Entrepreneurs must stay informed about evolving regulations to align their business practices with responsible AI usage.

3. Fairness and Bias Mitigation: the fairness of AI algorithms is directly influenced by the quality and bias present in the data they learn from. Entrepreneurs play a key role in developing methods to mitigate bias, promoting diversity and inclusion in AI development teams, and ensuring fairness in AI-powered solutions.

4. Privacy and Data Protection: with the power of AI comes the responsibility to safeguard user data and privacy. Entrepreneurs must prioritize best practices for data protection and cybersecurity, essential elements for building trust with customers and stakeholders, and upholding ethical AI standards.

5. Transparency and Explainability: Ethical AI demands transparency and explainability. AI models must be understood and interpretable by humans. Entrepreneurs should strive to ensure that AI systems provide clear explanations for their decisions, fostering trust and accountability.

6. Human-Centered Design: human-centered design principles allow AI to complement human expertise and creativity. Entrepreneurs can integrate AI to enhance customer experiences, deepen engagement, and build meaningful connections with their audience while maintaining ethical considerations.

7. A Responsible AI Culture: business leaders can foster a responsible AI culture within their organizations. Entrepreneurs can embed ethical AI principles into business operations, ensuring a positive impact on society and ethical decision-making throughout the AI journey.

Entrepreneurs hold the key to shaping the future of AI integration in business, potentially fostering a transformative revolution that not only drives success but also positively impacts our world.

🛠️ AI Toolbox: Resources for Ethical AI Awareness

As AI systems become more prevalent, understanding the ethical implications of AI is increasingly important. Here are some essential resources and references that shed light on AI ethics and responsible AI implementation:

Ethical AI Organizations, Institutions, Resources, Education, Blogs, Communities, and more:

Organizations & Initiatives:

Partnership on AI: a collaborative organization that brings together technology companies, researchers, and civil society to study and formulate best practices on AI technologies. Its mission is to ensure that AI benefits all of humanity by addressing AI's societal challenges.

AI Now Institute: a research institute examining the social implications of AI. Their work contributes to rigorous development of resources, recommendations, and best practices for AI.

Fairness, Accountability, and Transparency in Machine Learning (FAT/ML): an initiative that promotes research and dialogue on ensuring AI and machine learning systems are fair, accountable, and transparent. It organizes workshops and discussions to address the ethical and technical challenges in the AI field.

Center for Human Technology: an organization focused on realigning technology with humanity's best interests, addressing the negative impacts of social media and tech platforms on mental well-being, democracy, and society.

What are AI ethics?: IBM provides a comprehensive AI ethics guide for data scientists and researchers. This guide serves as a practical resource to build AI systems with ethical considerations, ultimately aiming to benefit society as a whole.

Ethics of Artificial Intelligence: UNESCO produced the first-ever global standard on AI ethics—the “Recommendation on the Ethics of Artificial Intelligence”. This comprehensive framework serves as a significant milestone in addressing the ethical challenges of AI.

Academic Institutions:

Stanford Institute for Human-Centered Artificial Intelligence (HAI): focuses on interdisciplinary research and human-centered AI principles.

Harvard's Berkman Klein Center: conducts research on the intersection of AI, law, and society.

MIT Media Lab: has various projects and research initiatives related to AI ethics.

Research Papers & Resources:

"Ethics of Artificial Intelligence and Robotics" by Stanford Encyclopedia of Philosophy: A comprehensive overview of the ethical aspects of AI.

"Algorithmic Accountability: A Primer" by Data & Society: Discusses the accountability of AI systems.

ArXiv and Google Scholar: Academic platforms where you can find a plethora of research papers on AI ethics.

Conferences & Workshops:

NeurIPS Workshops on Practical AI Ethics: dedicated to discussions on AI ethics.

ACM Conference on Fairness, Accountability, and Transparency (FAccT): Focuses on the fairness and transparency of AI systems.

Online Courses & Tutorials:

AI For Everyone: a non-technical course that will help you understand AI technologies, how to apply AI to problems in your own organization, and touches upon the societal and ethical implications of AI.

Ethics in AI and Big Data: Offers insights into the ethical considerations in AI and data science.

Big Data, Artificial Intelligence, and Ethics: by UC Davis, provides context and first-hand experience with big data and artificial intelligence, exploring opportunities, limitations, and ethical considerations.


"Weapons of Math Destruction" by Cathy O'Neil: Discusses the dark side of big data and algorithms.

"AI Ethics" by Mark Coeckelbergh: explores the moral challenges posed by AI. This overview of the ethical issues raised by artificial intelligence moves beyond hype and nightmare scenarios to address concrete questions.

Blogs & News Outlets:

MIT Technology Review: regularly features articles on the ethical implications of AI.

The Gradient: an online publication that delves into the impacts and ethics of AI.

Forums & Communities:

AI Ethics on Reddit: a community where people discuss and share resources on AI ethics.

Ethical AI on Twitter/X: many AI researchers and ethicists share their thoughts and latest findings on this platform.

The field of AI ethics is vast and continuously evolving, so it’s a good idea to stay updated with the latest discussions, research, and developments.

👁️ Insight: Unveiling Truth Within Intensifying Innovation

In the realm of AI, ethics plays an exceptional and crucial role, more important now than ever before. As AI intensifies its challenges, it will increase pressure on us to evaluate what is means to be human, and amplify the need to explore human ethics more deeply.

“Ethics is not a set of rigid rules, but an ever-evolving journey of awakening to the truth.”


This quote reflects a profound understanding of the significance of ethics in AI. It suggests that ethics is not confined to a rigid set rules, but is a dynamic, ever-evolving process of discovery, understanding, and awakening to truth.

Ethical considerations in AI development can be openly approached, allowing us to explore and adapt our understanding of what is morally right, just, and true—both within ourselves and in our interactions with the world.

As AI technologies progress, we must continually delve into the complexities of ethical decision-making, and seek a deeper connection to our inner values. This perspective encourages continuous growth and responsibility as we navigate the ethical landscape of AI.

Embracing this approach can guide us in creating AI systems that align with human values, contributing positively to the advancement of humanity, and lead to a more thoughtful integration of technology into our lives.

Until next time …

~ Michael Gaio
Mythic Systems